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The personal, social, and economic significance of the purchase to the consumer, which is known as the level of _ _ _ _ _ _

The personal, social, and economic significance of the purchase to the consumer, which is
known as the level of________, may cause him or her to skip or minimize one or more stages
in the purchase decision process.
A) situational influences
B) aspiration
C) motivation
D) cognitive dissonance
E) involvement

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