The PESTEL framework consists of a checklist to evaluate a company's industry environment and internal strengths.

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When compared with a company that has a broad cost leadership strategy, a company with a focused cost leadership strategy is more likely to rely on scale economies as a source of cost advantage.

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It is generally recommended that firms should pursue both cost leadership AND differentiation simultaneously to avoid becoming "stuck in the middle".

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The idea of a pivotal force implies that the profitability of an industry is determined by the average strength of all theforces in the Porter's 5-Forces model.

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Research shows that a firm's profit performance depends more on which industry it operates in than on its competitive advantage over other firms in its industry.

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The SWOT framework illustrates the core strategy ideas of coherence and fit.

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