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The Philadelphia Eagles, an NFL team, is investigating the personal commitment and emotional involvement that sports fans in Philadelphia have with this sports organization that
The Philadelphia Eagles, an NFL team, is investigating the personal commitment and emotional involvement that sports fans in Philadelphia have with this sports organization that results in things such as decreased price sensitivity and decreased performance sensitivity. The Browns are investigating this. a. Sport involvement b. Need for sports team affiliation c. Fan identification d. Fan team motivation e. Sports consumption
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
