Question
The Phoenix Holdings Inc. has traditionally employed a firm wide discount trate for capital budgeting purposes. However, its two divisions-publishing and entertainment- have different degrees
The Phoenix Holdings Inc. has traditionally employed a firm wide discount trate for capital budgeting purposes. However, its two divisions-publishing and entertainment- have different degrees of risk given by Bp = 1 and Be = 2 and the beta for the overall firm is 1.3. The risk-free rate is 6%, the expected return on the market is 12%, and the frim is financed by all equity. Given the information below, which project(s) would you suggest the firm to accept? Assume the firm has enough capital to invest in all projects and the projects are independent.
Division | Proposed Projects | Initial Investment | IRR |
Publishing | P1 | $1M | 0.18 |
P2 | $2M | 0.13 | |
Entertainment | E1 | $4M | 0.16 |
P1and E1 | ||
P1 and P2 | ||
P2 only | ||
P1 only | ||
E1 only |
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