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The phrase big data refers to: Question 17 The phrase big data refers to: marketing research data taken from Internet sources. market information taken from

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Question 17 The phrase "big data" refers to: marketing research data taken from Internet sources. market information taken from the U.S. Census. the use of market research in big marketing decisions. the top five firms in the marketing research industry. the massive amount of data being collected and processed by today's organizations

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