The Pick Toy Digital Camera's a USB key and camera combined. It can take photos and videos that are surprisingly good quality for a camera of its size. The 2 megapixel digital camera comes in a range of colours. Once you have finished taking some pictures with this mini cam/USB combo, you can easily upload them to your computer by simply plugging the USB key into your hard drive.

a) Explain the term 'attitude'. Using the context of the given scenario, discuss what affects cognitively-based attitudes. Use examples to illustrate your answer

b) Discuss three (3) consumer learning requirements that can influence the diffusion of the digital camera. Explain your reasons.