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The policy of synergy meant that Eddie Bauer would merchandise the stores to support the catalog and vice versa. What are some examples of merchandising
The policy of synergy meant that Eddie Bauer would merchandise the stores to support the catalog and vice versa. What are some examples of merchandising decisions that have been made: (1) by the stores to support the catalog? (2) by the catalog to support the stores? Quantify the economic value of this cross support. What additional steps could each do to better reinforce the other
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
15th Global Edition
1292340886, 978-1292340883
