The political environment plays an important role to the international marketer. Government involvement in business activity abroad, especially foreign$-$controlled business, is much greater than business is accustomed to in the United States. A firm must strive to make its activities politically acceptable, or it may be subjected to a variety of politically condoned harassment. Besides harassment, uncertainty of continuity in governmental policy is also a concern. An unfamiliar or hostile political environment does not necessarily preclude success for a foreign marketer if the company becomes a local economic asset and responds creatively to the issues raised by political and social activities. The U$.$S$.$ government may aid an American business in its foreign operations.

Roll your cursor over the names of each fictional company to read their actions. Then, drag the names under the corresponding description.