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The positioning strategy can help convey the firm s or the product s _ _ _ _ _ _ _ _ Blank, which communicates the
The positioning strategy can help convey the firms or the products Blank, which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it
Multiple Choice
market share
segmentation method
benefits segmentation
targeting strategy
value proposition
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
