The postal service of St. Vincent, an island in the West Indies, obtains a significant portion of its revenues from sales of special souvenir sheets to stamp collectors. The souvenir sheets usually contain several high- value St. Vincent stamps depicting a common theme, such as the life of Princess Diana. The souvenir sheets are designed and printed for the postal service by Imperial Printing, a stamp agency service company in the United Kingdom. The souvenir sheets cost the postal service $0.80 each. St. Vincent has been selling these souvenir sheets for $9.00 each and ordinarily sells about 54,000 units. To test the market, the postal service recently priced a new souvenir sheet at $10.00 and sales dropped to 44,000 units. Required: 1a. Calculate the contribution margin for sale price of $9.00 each or $10.00 each? $9.00 Price $10.00 Price Unit sales 54,000 44,000 Sales $ 486,000 $ 440,000 35,200 Cost of goods sold Contribution margin 43,200 442,800 $ $ 404,800 1b. Does the postal service of St. Vincent make more money selling souvenir sheets for $9.00 each or $10.00 each? O $9.00 O $10.00 2. Estimate the price elasticity of demand for the souvenir sheets. (Negative amount should be indicated by a minus sign. Do not round intermediate calculations. Round your answer to 4 decimal places.) Price elasticity of demand 4 decimal places required. 3. Estimate the profit-maximizing price for souvenir sheets. (Do not round intermediate calculations. Round your answer to 2 decimal places.) Profit-maximizing price The postal service of St. Vincent, an island in the West Indies, obtains a significant portion of its revenues from sales of special souvenir sheets to stamp collectors. The souvenir sheets usually contain several high- value St. Vincent stamps depicting a common theme, such as the life of Princess Diana. The souvenir sheets are designed and printed for the postal service by Imperial Printing, a stamp agency service company in the United Kingdom. The souvenir sheets cost the postal service $0.80 each. St. Vincent has been selling these souvenir sheets for $9.00 each and ordinarily sells about 54,000 units. To test the market, the postal service recently priced a new souvenir sheet at $10.00 and sales dropped to 44,000 units. Required: 1a. Calculate the contribution margin for sale price of $9.00 each or $10.00 each? $9.00 Price $10.00 Price Unit sales 54,000 44,000 Sales $ 486,000 $ 440,000 35,200 Cost of goods sold Contribution margin 43,200 442,800 $ $ 404,800 1b. Does the postal service of St. Vincent make more money selling souvenir sheets for $9.00 each or $10.00 each? O $9.00 O $10.00 2. Estimate the price elasticity of demand for the souvenir sheets. (Negative amount should be indicated by a minus sign. Do not round intermediate calculations. Round your answer to 4 decimal places.) Price elasticity of demand 4 decimal places required. 3. Estimate the profit-maximizing price for souvenir sheets. (Do not round intermediate calculations. Round your answer to 2 decimal places.) Profit-maximizing price
