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The potential market represents all active duty military members, l veterans, and their families Assume that according to the United States Department of Defense as

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The potential market represents all active duty military members, l veterans, and their families Assume that according to the United States Department of Defense as of December 31, 2014 there were 1.360,000 active duty personnel in all armed services. The veteran population totaled 21 million at the end of 2014. Assuming the average cost of the ances $680 per year and that potential customers purchase one policy per year, use the chain ratio method to calculate the market potential for the insurance in the military market. The number of buyers in the market can be estimated as (Round to the nearest whole number) TE m

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