The power of advertising is in its persuasive influence , and this influence can take several different forms . Research and explain ( 2 ) examples of persuasive advertising that might ( or did ) go too far with their message . Next , argue why you believe these messages crossed the line between effective persuasion and unfair and deceptive trade practices listed within Section 13 - 2 : Advertising as a Contract Basis for Product Liability of your textbook Provide support for your response