The price of a large specialty pizza at Tomaso's is nearly triple that of some basic pizzas offered by lower-priced competitors like Dominos. This is an example of weakness . Informal customer feedback suggests that many people desire additional Tomaso's locations in surrounding cities. This is an example of opportunity . Award-winning secret pizza recipes and hard-working employees. This is an example of strength . Lack of leadership pipeline; lack of clear plan and standards for achieving consistency across locations. This is an example of threat