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The price premium commanded by a differentiation strategy reflects the value perceived by the buyer and the value actually delivered to the buyer. image and
The price premium commanded by a differentiation strategy reflects the value perceived by the buyer and the
value actually delivered to the buyer.
image and brand loyalty.
quality promised by the manufacturer.
intangible features desired by the buyer.
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
