The pricing strategy that is used in the introduction stage of the product life cycle that allows a company to cover the product's development cost most quickly is:

• A. price skimming.
• B. emotional pricing.
• C. psychological pricing.
• D. penetration pricing.
• E. intensive pricing.

If the ABC Company buys televisions from a manufacturer and then sells them to department stores, the ABC Company is probably a:

• A. manufacturer.
• B. wholesaler.
• C. producer.
• D. consumer.
• E. retailer.

Which one of the following statements about price is false?

• A. Price is the most visible element in the firm's marketing mix.
• B. Price is probably the most flexible element in the marketing mix.
• C. Price affects the image of a product.
• D. When establishing a price, the pricing objectives of the other members of the supply chain is not an important consideration.
• E. The price of a product has an impact on the revenue and profit of a firm.

The most typical objective of promotion is to ultimately:

• A. increase demand for a product.
• B. inform customers of new product offerings.
• C. remind consumers of a product benefit.
• D. stabilize sales.
• E. avoid having to use a push distribution strategy.

Which one of the following statements about marketing research is true?

• A. Marketing research is very inexpensive to conduct.
• B. Marketing research is seldom worth the high cost.
• C. Marketing research is the cause of most product failures.
• D. Marketing research is used to guide marketing decisions.
• E. Marketing research is not as important as it used to be.