The primary function of marketing has been described as satisfying the needs and wants of customers. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not need. Some have indicated that marketing shapes consumer needs and wants, but others have suggested that marketing merely reflects the needs and wants of customers.

$1)$ Does marketing create or satisfy needs? Explain your point of view and give an example supporting your opinion.

$2)$ Identify one concept you learned in Module $1$ and briefly explain it$.$