The primary objective of conducting business in a capitalist, the free market system is to maximize shareholder wealth, i.e., to maximize profits that would trickle down as high returns to investors/shareholders. A more sophisticated approach to managing business calls for conducting business in an ethical and sustainable manner. This implies managing the business for the long term rather than just focusing on short-term wealth maximization. Businesses that focus on short-term wealth maximization will have a tendency to cut corners and act unethically. Hence, it's become easy to feel that all businesses are somehow bad and corrupt. Far from it. As long as entrepreneurs follow the five principles indicated in the video, any business can be sustainable.

What are some of the major benefits of business ownership in the U.S.?