{The primary text for your ad appears in most placements, though the position yaries. You can use (til to tag Facebook profiles or Pages. Facehook recommends 125 characters or fewer;- Primary Text: Headline: <:the headline wiii appear in most placements but its position wili vary by placement. headlines over characters may be cut off. description: description is your opportunity to include additional details. it will shown ad if likely resonate with the person seeing it. only some and vary. there no recommended character limit you can add up different descriptions an image that eyecatching reinforces message:- call action: cfacehook allows one eta from following list: learn more apply now book contact us download get offer>