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The Problem with Priorities For the past several years, Kent Corporation had achieved remarkable success in winning R&D on tracts. The customers were pleased with

The Problem with Priorities
For the past several years, Kent Corporation had achieved remarkable success in winning R&D on tracts.
The customers were pleased with the analytical capabilities of the R&D staff at Kent Corporation.
theoretical and experimental results were usually within 95 percent agreement. But many customers still
felt that 95 percent was too low. They wanted 9899 percent. In 1989, Kent updated their computer facility
by purchasing a large computer. The increased performance with the new computer encouraged the R&D
group to attempt to convert from two-dimensional to three-dimensional solutions to their theoretical
problems. Almost everyone except the director of R&D thought that this would give better comparison
between experimental and theoretical data. Kent Corporation had tried to develop the computer program
for three dimensional solutions with their own internal R&D programs, but the cost was too great. Finally,
after a year of writing proposals, Kent Corporation convinced the federal government to sponsor the
project. The project was estimated at $750,000, to begin January 2,1991, and to be completed by
December 20,1991.
Dan McCord was selected as project manager. Dan had worked with the EDP department on other projects
and knew the people and the man-hour standards. Kent Corporation was big enough to support 100
simultaneous projects. With so many projects in existence at one time, continual reshuffling of resources
was necessary. The corporation directors met every Monday morning to establish project priorities.
Priorities were not enforced unless project and functional managers could not agree on the allocation and
distribution of resources. Because of the R&D directors persistence, the computer project was given a low
priority. This posed a problem for Dan McCord. The computer department manager refused to staff the
project with his best people. As a result, Dan had severe scepticism about the success of the project. In
July, two other project managers held a meeting with Dan to discuss the availability of the new computer
model. We have two proposals that were favoured to win, providing that we can state in our proposal that
we have this new computer model available for use, remarked one of the project managers. We have a
low priority and, even if we finish the job on time, Im not sure of the quality of work because of the people
we have assigned, said Dan. How do you propose we improve our position? asked a project manager.
Lets try to get in to see the director of R&D, asserted Dan. And what are we going to say in our
defence? asked one of the project managers.
5.1 Change in is inevitable in the project space and in any organisation. How leaders decide bring change can either make or break the organisation and teams. What could cause people to resist change?
Mentions 10 and elaborate on each.
5.2 Describe 10 barriers to creativity.

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