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The process a business uses for systematically collecting, recording, analyzing, and interpreting data that can be used to help decision makers plan for the marketing
The process a business uses for systematically collecting, recording, analyzing, and interpreting data that can be used to help decision makers plan for the marketing of products is called
sales forecasting.
marketing research.
data mining.
positioning.
big data.
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Managing Information Technology
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
7th Edition
132146320, 978-0132146326
