Select an international firm in Malaysia (except Public Bank Berhad). Using the firm as an example, discuss the common features of culture in the international business perspective and analyse the basic elements of culture that is important in international business. Suggest steps that can be taken to overcome challenges in cultural differences in your selected firm.

With the present critical pandemic situation and power struggle among Malaysian politicians, what are the implications of the situation in Malaysia on the businesses of international companies within and outside Malaysia? Discuss.

RUBRICS

1.Clear introduction to the selected firm in Malaysia (except Public Bank Berhad).

2.Discussion on the common features of culture from an international business perspective.

3.Very clear analysis of the basic elements of culture that is important in international business.

4.Very clear recommendations to overcome challenges in cultural differences.

5.The conclusion summed up all points.