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The product AVON is the brand that we will be using What is the objective? Why did you pick the brand? What is the issue
- The product AVON is the brand that we will be using
- What is the objective? Why did you pick the brand? What is the issue with their current content? (Take a look at all their platforms and explain what channels they are or are not on.)
- Start by identifying the Brand Essence, Persona, Theme, and Execution
- Including a rough idea of what you would post monthly, what platforms you would prioritize, how many times a week or day you will publish, and why.
- Whois creating the content?Whodo we want to see the content?
- Whatkind of content are you posting?Whenis the content being published?Whereis the content being distributed?
- Whyare you even content marketing?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
