The Product

• Deplopinator, Inc. is a new company that wants to solve what they call the 'bird poop' problem. Their mission statement is "love birds without loving their droppings"
• Deplopinator's founder is Pat Schwartz, a 68-year-old (formerly retired) businessperson living next door to a bird sanctuary in central Wisconsin.
• Pat loves birds but has never liked what they do to the outside deck, outside windows, and, most of all, picnic table and wants to create a product that will address this.
• Pat is aware that she doesn't represent all the best target customers for this new product ? lots of other people have issues and challenges with poop.

In this exercise, please review the 4 personas and create a prioritized ranking of them, using your knowledge of the company, the high level description of the product, and the ranking methods. Feel free to leverage your own experience and knowledge of the world in creating the prioritization.

Draw a line somewhere ? using just the personas (and no feature information, so this will be imperfect) ? to decide which of the 4 personas you want to include in a first release and which will wait for v2. Explain your reasoning. Providing a ranking and a justification for why you are ranking the personas and where and why you are choosing to cut off the personas to focus on for the next release.

Suburban Dad Mr Wilson I45 yrs The secret to keeping things tidy is to always use the right tools for the rightjobsl II Demographics Job: Real Estate Agent Income: $120,000 Education: Undergrad in business Behaviors 8: Tasks 1. Keeping his outdoor spaces neat and clean, 2. Maintaining the house. 3. Preparing houses for sale. About Mr Wilson is archetypical, welltodo, suburban family man. He is a real estate agent who specializes in the southern suburbs of Chicago. He takes great pride and joy in the upkeep of his home and is constantly looking for the best products. His most recent purchase has been an electric snow-plow which he describes to his friends as 'the beast'. Because of his job as a real estate agent a lot of his time is spent in making homes look presentable to prospective buyers. By now he considers himseif an expert cleaner and brings that to his own home. Needs 1. Cleaning products that are quick and specialized. 2. Products that can be used at home and for work. 3. Stow and go products that are easy to haul in and out. Skills 1. Can use a variety of cleaning products. 2. Knowledge of household products/cleaning products. 3. Tech savvy. Pains 1. Current multipurpose products have a hard time cleaning bird poop. Require doovers that are time-consuming. 2. Stronger cleaners are damaging to paint. 3. Requires a cleaneutral scent for showings, bird poop leaves behind a bad scent. Environment 1. Keeps a cleaning kit in his car which contains all commonly used cleaning products. 2. Likes to use the same products at his own home and at houses he's selling. TDLC Stage - Early Adopter/ Early Majority Clean Crew Charlie Observations Barriers & Name: Clean Crew To earn extra money, Charlie works Frusturations evenings at commercial properties, Charlie including office buildings, schools, Charlie is easily frustrated and medical facilities. He is used to by his employer's lack of Job: Maintenance guidance or support. He is working in multiple settings and is also frustrated by Age: late 20's comfortable adapting to new equipment or tools situations. unfamiliar to him and broken or in poor working order. He may feel Goals Tasks & Behavior overwhelmed or uncertain if he encounters a problem he Charlie is a cleaning crew member working at a large urban Charlie is responsible for cleaning the common has yet to be trained to handle. He feels particularly commercial multi-use building. His goals are to not only learn the areas of the building, including the roof,gutters, frustrated about the lack of basics of his job but learn about more advanced mitigation gym, bathrooms and rooftop. He's had minimal training for dealing with the techniques for things such as rodents, birds, water, fire etc... He training but is resourceful and willing to learn. He is conscientious and wants to do a good job, but he nesting birds. He feels hopes to get enough experience in the next 2 years so he can open may need to know how to proceed if he encounters caught between tenants his own cleaning service. a problem he has not seen before. complaining about their presence and those demanding removal. Notable Quotes Needs Opportunities Charlie needs clear guidance on dealing with complaints Charlie has basic cleaning skills and tenant concerns outside his normal scope of work. and is willing to learn new ones. He "I want to do a good job, but I need to know how to deal He's often the first line of contact with tenants and feels may be able to proactively identify unequipped to deal with some of the requests he receives. potential issues with the gutters or with situations like the bird nest in the gutters. If my other building areas with the He also needs to feel valued and supported by his appropriate training. He is self- employer provides me with clear guidance and support, I'm employer. He needs training in both preventative tactics motivated and a tenacious problem for infestations as well as mitigation of said infestations. solver. confident I can handle it." "I'm the one everyone complains to"Otto Mobile Age: 45 Home: Cincinnati, OH Status: Used Car Dealership Owner Customer Profile: An up-and-comer in the Cincinnati used car arena, Otto is constantly looking for ways to gain an edge over rivals in an increasingly competitive industry. Known for providing a superior customer buying experience. he takes pride in maintaining a lot of eye- catching vehicles that customers feel compelled to drive and buy. Quote: "First impressions drive sales, and i'm adamant about providing customers with an unforgettably positive first impression.\" 0 Exposure of vehicles to the elements and debris 0 Having to show a customer an unclean car 0 Spending time on non-customer related activities 0 Create positive rst customer impression o Gain competitive advantage over rivals - Enjoy business success 0 Uncovered/outdoor car lot 0 Daily use of Deplopinator as bird waste preventation tool 0 Cost-saving measure 0 Maintain a visually striking car lot 0 Optimize car cleaning processes Maxine Roxanne, the Urban Commuter Maxine is a busy professional who lives in the city and commutes to work every day on her bike. She's passionate about sustainability and wants to reduce her carbon footprint as much as possible. She also values efficiency and doesn't want to waste time cleaning her bike every day. Age :29 Health-conscious, Independent, Time- Occupation : Yoga Instructor efficient, Practical, Adventurous Location :Madison, WI Frustrated with the existing solutions for Archetype :Explorer the 'bird poop' problem as they are either too cumbersome or ineffective. She has to carry a bike cover with her all the time, "As I don't have a garage I have to park my bike outside and every which is not practical, and wiping down morning I see my bike covered in bird her bike after every ride is time- droppings. I don't want to use harsh consuming and doesn't always do the chemicals to clean my bike, as they trick. might react with the bike paint and GOALS ruin the texture." Chemically neutral Easy to use and practical Eco-friendly solutions