Question
the product: go pro hero 8 advertisements 1. Describe a potential target market for this product? 2.Explain the concept of marketing features and benefits using
the product: go pro hero 8 advertisements
1.Describe a potential target market for this product?
2.Explain the concept of marketing features and benefits using two examples from the ad??
3.Consider the creative strategy used in this ad (i.e. the imagery, sound, style, appeal techniques, message etc.). How does this ad rely on self-concept theory to broaden its market appeal?
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
1st Edition
0078094054, 978-0078094057
