The product i chose is PUMA JACKET.

A. A Title Page. B. A table of contents including an indication of which student prepared each section C. The detailed description of the prospect or customer you are calling on. 1) the type of business. 2) detailed information on the overall productsiservices offered, 3) store count and locations, 4) sales volume/trends, 5) market share, 6) key competitors, cte. 7) as well as any current recent company nesx. D. Your various sales call objectives for this particular meeting (Have a specific page with title). E. Have a specific page with a titic of "customer profile and planning sheet" containing: (1) Name of company. (2) Address of company. (3) Type of business. (4) NamseRole of buyer, (you can make up the buyers name or just provide their job title) (5) People who influence buying decision or aid in using or seeing your product. (6) Receptionist's name. (This is the gatekeeper and may be made up if needed.) (8) Buyer's personality type and implications for your selling stratcgy. Include a comparison to your corresponding personality type. (See Chapter 3 slides referring to Social Theory, etc. for more information) (9) Buyer"s important buying needs. F. Competitive analysis focusing on your direct and indirect competition. Include strengths and weaknestes of each key competitor you are trying to displace within your target customer and or are selling against for those that may also be trying to sell this target customer (Have a specific page with title). G. Customer benefit plan including background information and key capabilities of your coenpony and an overview of the actual product(s) service(s) that you are offering followed by a comprehensive list of FABs- (Have a specific page with title.) H. Marketing plan indicating how you are going to either help the customer sell your product. (Have a specific page with title). 1. Business proposition outlining the financials of your proposal including list pricing. various discounts, net pricing, AVR, Co-op spending, and a detailed gross margin presentation which should be tied into the suggest order(s) below. If you beyer is not a reseller, the business proposition should focus more on cost savings and/or efficiencies (Have a specific page with title). J. Suggested orders including detailed recommendations for three possible scenarios of best case/optimistic, worst care/pessimistic and most likely/realistic. (Have a specific page with title)