The product I chose was Bath & Body Works fragrances. I personally love this store and all it has to offer. As their marketing consultant I would advise the company that they are doing great, but there is always room for improvement. The reason this company is doing great is because they have really mastered the 4 Ps of marketing, which are Product, Price, Promotion & Place. As far as products go, Bath & Body Works, has products for both male & female which allows them to have a higher target audience. The pricing of their products is good, I would say it allows for the company to make profits and remain competitive. However because you won't see a lot of Bath & Body Works commercials which helps keep price point low it can impact the promotion of new products or marketing to new customers. As your new marketing consultant, I would like to strengthen this area by allocating more funds to promoting products especially during this holiday season to bring in potentially new clientele. We are doing good in the "place" area because since pandemic online sales have increased and we still have some local stores in malls and shopping areas.

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