THE PRODUCT IS A dyson vaccum cleaner

once your workshop facilitator has validated your product or service choice, you are required to

prepare a 1500-word written analysis by providing the reader with an in-depth analysis of how you

have moved through each of the consumer decision-making steps.

In preparing your written analysis, you will also need to identify any possible issues that may have

occurred during this process. Please use Workshop 2 Student Handout as a starting point for your

analysis

Analyse the need and want that led you to purchase the chosen product or service.

2. Examine the internal and external sources of information you used to purchase the chosen

product or service. Please include screenshots of external sources of information to support

your analysis and indicate your awareness set at the end of this section.

3. Evaluate alternatives and narrow down the chosen product or service attributes that satisfy

your need and want. Please provide a detailed evoked set diagram to present your findings.

4. Analyse available purchase methods to determine how these methods impacted your

decision-making process.

5. Analyse your post-purchase behaviour by identifying the chosen product or service features

that reduce your cognitive dissonance. Please note that in this step, the topic of customer

satisfaction should not be considered.