The product is fidget toys and the host country is South Asia

Expansion and Analysis Strategy

• Describe the product, brand, production, price, promotion and place pertaining to expanding in the host country. Describe the main business-related issue(s) that your firm is facing, and explain related subsidiary or peripheral issues. Give purpose and direction to the analysis that will follow.
• Conduct a SWOT analysis pertinent to entering the new host country market, including your firm's competition and how you will overcome the weaknesses and threats. How will you finance the firm and source needed materials?
• What are the strategic circumstances that need to be considered with respect to cultural, ethical, and political differences between the United States and the host country?
• Acknowledge and analyze the perspectives, assumptions, and biases of key stakeholder groups. How will stakeholders' perspectives help you sharpen and finalize your business decisions? What is the relevance of the context of your firm's position?
• Evaluate the advantages and disadvantages of the different international strategies that firms use to enter foreign markets. Define the international strategy and entry mode your firm will use in the host country
• What management practices are appropriate in this global context? Justify the use of these practices.
• Explain the cost pressures on the firm and the P-O-L-C management framework the firm will use. Discuss the infrastructure, distribution strategy, and supply chain management strategy for the host country. What are the challenges of each and how will you overcome them?
• What other theories or models are ideally suited for this specific global context? How will you apply them? What factors are necessary in order to apply these theories or models
• How will you incorporate organizational values into the decision-making process? What ethical principles, concepts, or theories will you operationalize, and how?
• Describe the intended target market in the host country and how the product has been adapted for this group. Provide a 6- to 12-month timeline of the firm's expansion. Will you join CTPAT? Provide your justification.