Question
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and one in the mature stage.
How is the marketing different for the two products?
What improvements to the marketing strategy would you recommend for each if you were the marketing manager?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
