Question
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and one in the mature stage.
- How is the marketing different for the two products?
- What improvements to the marketing strategy would you recommend for each if you were the marketing manager?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
