The product life cycle helps to inform decisions made by marketing managers. Examine two products , one that is in the early stages of the product life cycle and one in the mature stage.

• How is the marketing different for the two products?
• What improvements to the marketing strategy would you recommend for each if you were the marketing manager?

Note:

For the answer I suggest to study 2 brands of car:

>>> Tesla Cars (Electric Cars) , such as: Model S . (This is an example for early stages life cycle product)

>>>> Ford Focus (Mature stage product)

useful resources for the answer:

https://www.economicshelp.org/blog/140934/business/product-life-cycle/#:~:text=Example%20of%20the%20Product%20Life%20Cycle%202018&text=Self%2Ddriving%20cars%20are%20still,is%20in%20its%20growth%20phase.&text=Decline%20%E2%80%93%20Diesel%20cars.

https://www.motortrend.com/features-collections/tesla-updates-and-changes/

http://www.somosevoluzion.com/marketing-strategy-evaluation-of-tesla-107/

https://businessteacher.org/reports/recommendations-for-the-future-success-of-tesla.php

http://panmore.com/tesla-motors-inc-swot-analysis-recommendations

https://manifestedmarketing.wordpress.com/2011/02/28/ford-focus-global-marketing-strategy/

https://www.ukessays.com/essays/marketing/market-analysis-for-ford-motor-company-marketing-essay.php