The product life cycle is based on making the right marketing decisions in the right stage at the right time to maximize their profits and brand recognition. It consists of the Introduction, Growth, Maturity, and Decline stages.

For this assignment, conduct some background research on the following market segments: content streaming services, carbonated beverages, smartphones, and pizza. Write up a Word document detailing the following:

• Who are the main players (companies) in each of these segments?
• Which stage of the product lifecycle is each of these in currently? What market characteristics lead you to select this stage?
• Is there evidence that any of these markets are on the verge of moving into the next stage of the life cycle?
• How do new products from within their own company or the competition impact the life cycle stage?

Pick one of these segments and create a chart noting what product strategies would be used in each of the life cycle stages: Introduction, Growth, Maturity, Decline. Be sure to use industry or academic research to support your