The Product Life Cycle (PLC) is a useful tool to marketers as they classify their offerings. Take a look at Exhibit 12.5 in your text to learn more about the INTRODUCTION, GROWTH, MATURITY and DECLINE stages. One note about the PLC, depending on the industry, the life cycle can be very long or very short!!!

For this DQ and this could be fun! you need to do an online scavenger hunt:

1. First choose any one of the following industries: automotive, electronics, gaming, fashion, beauty supplies, or housewares.
2. Cut and paste and/or link to examples of products which you feel are in each of the life cycle stages within the 1 industry you chose. You should have 4 different examples (one each for INTRODUCTION, GROWTH, MATURITY and DECLINE).
3. Explain WHY you think each example represents that part of the PLC.