The Product Life Cycle

This activity is important because advertising budgets and strategies are strongly influenced by where a brand is in the product life cycle.

The goal of this exercise is to demonstrate your understanding of how marketing and advertising activities will change depending on a brand's life$-$cycle phase. In addition, it will test whether you can determine a product's stage in the life cycle from a description of its product characteristics.

Read each of the following items and select the appropriate category to which it belongs.

$1.$ iPod sales are falling.

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$2.$ Promote selective demand

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$3.$ Samsung hopes to steal market share from Apple with the Galaxy $7\text{'}$s stylus.

$($Click to select$)$

$4.$ Introduction Stage

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$5.$ So new, the Oculus Rift has no competitors.

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$6.$ Stimulate primary demand

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$7.$ Decline Stage

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$8.$ Slash ad budget

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$9.$ Growth Stage

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$10.$ Advertise for early market share

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$11.$ Tesla's success has created competition.

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$12.$ Maturity

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