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The product line or focus business is Purple Mattress Line Extensions what line extensions could be added to your focus business' current product line or
The product line or focus business is Purple Mattress
- Line Extensionswhat line extensions could be added to your focus business' current product line or service offering? (Make sure they would fit the positioning of the brand.)
- Brand Extensionif your focus business wanted to expand into a completely different product line than the current one, what product or service category do you think makes sense given the brand's positioning, image, and perceived points of differentiation
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