The Product Master Plan$/$Product Innovation Charter in the new products process

Due to the short product life cycle, can be completed after the product is being sold in order to save time

Since contingency planning is impossible until the product is released to the market place, the plan cannot be completed without real data.

Must be developed by the accounting and finance departments in order to develop costs as well as cash flow statements.

Is useful because it contains 'sign posts' for contingencies