The Product of choice is a YOGA APP You will need to, develop a product strategy, pricing, and promotion strategy You will also need to conduct a competitive pricing analysis, determine your promotional objective, and outline a promotional plan Complete a written summary of 8 10 pages answering the following questions Using a company from Assignment 1, brainstorm a minimum of 5 new product ideas that the company could consider Screen the list down to one selection and provide a rationale for your choice Describe the product and include a minimum of 5 features and 5 benefits Construct a prototype for the presentation portion Establish a new name for your product Provide your rationale (Refer to ch 10 11 for guidance) Make a recommendation as to what objective, strategy, and tactics of pricing you should implement for your product Provide a competitive analysis of at least 3 key competitors for your product Explain (Refer to Chapter 13 for guidance) Given your identified position in the product life cycle, outline what you think the advertising should be to promote your product Explain the type and advertising objectives What is the key message you are trying to share with your target audience What is your creative appeal Specifically, what media do you recommend Why

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The Product of choice is a YOGA APP You will need to, develop a product strategy, pricing, and promotion strategy. You will also need to

The Product of choice is a YOGA APP

You will need to, develop a product strategy, pricing, and promotion strategy. You will also need to conduct a competitive pricing analysis, determine your promotional objective, and outline a promotional plan. Complete a written summary of 8-10 pages answering the following questions:

Using a company from Assignment #1, brainstorm a minimum of 5 new product ideas that the company could consider. Screen the list down to one selection and provide a rationale for your choice. Describe the product and include a minimum of 5 features and 5 benefits. Construct a prototype for the presentation portion. Establish a new name for your product. Provide your rationale. (Refer to ch 10-11 for guidance)
Make a recommendation as to what objective, strategy, and tactics of pricing you should implement for your product. Provide a competitive analysis of at least 3 key competitors for your product. Explain. (Refer to Chapter 13 for guidance)

Given your identified position in the product life cycle, outline what you think the advertising should be to promote your product. Explain the type and advertising objectives. What is the key message you are trying to share with your target audience? What is your creative appeal? Specifically, what media do you recommend Why?