the product that I wanna research is The Body Shop Perfume Oil

I need to answer these questions

Consider the competition and marketplace and choose a pricing strategy (customer value-based pricing, cost-based pricing or competition-based). Provide rationale for your selection.

Detail your analysis of internal and external considerations that affected your choice of a pricing strategy.

Set a base price for the product/service and identify any pricing tactics that will fine-tune the base price. Provide rationale for your selections.

Explain what "target costing" is and give an example.

Is it an applicable price-positioning strategy for your target company? Explain.