Question
The product variable is the aspect of the marketing mix that...? Select one: Ensures that products are available to consumers in the places that they
The product variable is the aspect of the marketing mix that...?
Select one:
Ensures that products are available to consumers in the places that they want and expect them
Deals with researching consumers' product wants and designing products to meet these needs
Ensures that the products are priced competitively
Ensures that the operations department can provide enough products to meet customer needs
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
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