The Project (Aerus)

The following is the video link to the company info related to the assignment:

(35) Strategic Management's Challenges - YouTube

PROJECT DELIVERABLES

1. Analyzing organizational goals and objectives
2. Analyzing the External Environment of the Firm.
3. Assessing the internal environment of the firm.
4. Assessing a firm's intellectual assets.
5. Formulating business-level strategy
6. Formulating corporate-level strategy.
7. Formulating international strategy.
8. Formulating entrepreneurial strategy and competitive dynamics.
9. Actions needed to implement the formulated strategy.

PROJECT OUTCOME

1. Major findings, strategic analysis, and recommendations
2. Tables, charts, and figures
3. Any other key elements

As a team, you are expected to present a Midterm report on Week 6 and Final project report and presentation on Week 10 (please see syllabus).