The Project

Beijing winter Olympics became an opportunity to send messages of peace and social responsibility rough out the world. The Olympic committee hired your team to communicate one of thefollowing messages to the world

1- Poverty and hunger

The Communication plan you will develop must include

1- Who are your target audience (specific country, specific region, corporations, gender...) why you selected that group

2- What is the goal of your communication. What do you hope to achieve

3- Create content for your communication (what are you advocating for. what do you want people to do ...)

4- What are your communication channels suggested (social media.) and why

5- why do you believe your plan is effective