The Project Test your understanding of the fundamental knowledge and skills of creating a digital marketing plan with the most effective strategies for reaching valuable leads interested in your business. You must provide answers to the questions I ask you, and demonstrate the ability of being creative and professional for your business. Your answers should be as detailed as possible, providing me all the necessary information regarding your implementation. Digital Marketing Plan (15%) 1. Define your brand: It is important to know the ins and outs of your brand so you can sell it to your audience. a. What is unique about your business? (What's your unique selling points?) b. What do you bring to the table that your competitor don't? c. What' your brand's mission and values? 2. Create buyer personas: you need to know who you are trying to reach a. Which target country are you selling to? b. What are the traits of the people you are trying to target? i. Location ii. Age iii. Gender iv. Income v. Hobbies and interests vi. Anything else? 3. Set your goals: it is important to set goals so you can determine whether your marketing campaign is working effectively or not. When you are setting your goals, it is crucial to set measurable ones. Here is a tool to help you (SMART goals) a. Specific, Measurable, Attainable, Relevant, Timely b. i.e. I want to earn more subscribers -> this goal is not specific enough | How about "I want to gain 50 new email subscribers each month" 4. What is(are) your digital marketing method(s)? a. There are many tools you can choose from (SEO, Pay-per-click advertising, Content marketing, Email marketing, Social media marketing, influencer marketing and etc.). Please use the knowledge we talked in class and demonstrate your understanding. (Module 3, Unit 2 and 3) b. Keep in mind about the cultural differences 5. Set your budget: we don't have unlimited resources to be used for this plan a. What are some of the factors you need to think about when budgeting? b. Be aware, different methods may require different amount of money 6. Measure results a. What are the criteria for you to measure your performance