The Project

To test your understanding of the knowledge and skills presented in the FITTskills Feasibility of International Trade course, you must write a Feasibility Research Report for a potential international trade initiative.

The research report must outline the research taken to determine the feasibility of an international business opportunity for either the company you work for or a fictitious company of your choice. It should relate to either an exporting or importing opportunity for an existing or new product or service for an identified target market.

Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.

The steps to follow are:

First, think about any company involve in Trading. It could be a company from your country or a company where you have worked in the past.

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.
2. Conduct secondary research to gather data, trends and facts to inform your report.
3. Research objectives:

Define the business opportunity and outline the questions the research aimed to address. These questions should consider the feasibility of the proposed opportunity, including the viability of the import/export transaction (cost of the transaction) and the risk of the initiative.

Explain why these issues are important in importing from or exporting to the markets identified.

4. Research Design and Methodology

Identify the type of research (Example qualitative, quantitative, etc.) or research strategy selected to collect the information needed. Describe which data sources and methodology will be used to address each objective.

5. Presentation of Data and Analysis

Describe the key trends, issues and challenges identified, including the potential risks associated with trade in the selected target market, detailed market intelligence and information on competitors.

Outline how the data collected helps to address the research objectives.

The acceptable font is Arial 11. Line spacing must be 1.5.

Include:

• A cover page
• A table of content
• An Introduction
• Project development
• Conclusion
• Bibliography