The projective techniques are useful to uncover underlying motivations, beliefs at subconscious level. True or Fale?

1 0.1 points . design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities. At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (01). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O2). The effectiveness of the test commercial is measured as 02-01. pretest-posttest control group one-group pretest-posttest one-shot case study static group