Question
- The proliferation of channels and touch points has affected not only consumer behaviour but also companies' business models. Many retailers have started to develop
- "The proliferation of channels and touch points has affected not only consumer behaviour but also companies' business models. Many retailers have started to develop multichannel and omnichannel strategies by adding new channels through which they interact with customers. Omnichannel retailing, defined as the conceptualization of the complete integration of all channels, with no distinction made between the online and the physical channel, is the new retailing paradigm of today".
a- Define and describe what omnichannel retailing is.
b- Explain the above statement and critically analyze how corporations use omnichannel retailing marketing efforts to win mindshare and more importantly, share of the wallet. Use examples to illustrate your answer.
c- Will artificial intelligence play any role in omnichannel retailing in the future? How?
please analysis in detail and give some examples.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started