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. The promotional objective of accentuating a product's valuc: a seeks to create homogencous demand for that class of bserves to redace scason-to-season fluctuations in

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. The promotional objective of accentuating a product's valuc: a seeks to create homogencous demand for that class of bserves to redace scason-to-season fluctuations in the sales of the product S is based on oblaining information from consumers. d. is best achieved by explaining why a particular product has greater ownership utility to its buyers than 9. The objective of the promotion Kids cat free on weekdays" is to during periods of low demand stabilize sales b accntuate product value d 10, Which of the following is a means of conducting a personal selling effort? increase market share cut costs Ads displayed on billboards b Television ads 11. The ideal form of promotion for large, geographically dispersed audiences that will listen to the same message is: b. phishing e public relations d sales peomotion. 12. Advertising formats can include all of the following except a plastic shopping bags that retailers use to hold merchandise purchased by customers b sweepstakes for a year of free gasoline. c billboards d TV monitors at grocery stores. 13. Product placement is a form of non-personal selling where a company pays to have products displayed prominently at department stores a company pays to have products displayed prominently in a motion picture. companies engage in promotional tie-ins' such as offering Disney movie toys with every McDonald's Happy Meal. a company positions its TV commercials hours for its target market b. c during prime 14. A manufacturer of a known brand of cosmetics offering buyback allowances to the retailers for its new line of lip colors is an example of guernilla markcting b trade promotion. S pulling strategy. d pablicity 5. Guerrilla marketing can best be described as a a defensive stratcgy that places counter-advertising in a market targeted against strong competitive products b.free promotion initiated by fans, loyal customers, or other interested product users a relatively new approach to promotion that avoids orthodox media and attempes to find innovative, low- cost ways to reach a target market any negative campaign against a product or a company because of poor performance, initiated by angered consumers who share experiences on blogs and message boards. d

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