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The proper application of marketing research techniques and methods is likely to: Have no reliable or consistent impact on marketing decision making Reduce uncertainty in
The proper application of marketing research techniques and methods is likely to:
- Have no reliable or consistent impact on marketing decision making
- Reduce uncertainty in marketing decision making
- Eliminate uncertainty in marketing decision making
- All of the above
- None of the above
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
