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The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: To Special B MDA From
The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: To Special B MDA From Special B 0.90 0.10 MDA 0.02 0.98 (a) Which brand appears to have the most loyal customers? Explain. MDA v has the most loyal customers because switch to the other brand, as opposed to [Special B where only % switch. (b) What are the projected market shares for the two brands? Special B. "1 1/3 MDA % stay with them and only % % stay with them and
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