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The purpose of a code of conduct is to provide employees with guidance on appropriate behavior with the ultimate goal of positively impacting stakeholder relationships.

The purpose of a code of conduct is to provide employees with guidance on appropriate behavior with the ultimate goal of positively impacting stakeholder relationships. Review the BP Values & Code of Conduct section of their website and select two areas where Tony Hayward failed. If you were hired by BP as an advisor to Tony Hayward during this difficult time, how would you advise him to act in his role and with the press in order to improve the damaged relationships?

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