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The purpose of an intent scale in commercial market research is Develop a purchase intent scale for students eating at a university's cafeteria. I thought
The purpose of an intent scale in commercial market research is
- Develop a purchase intent scale for students eating at a university's cafeteria.
I thought we were to assume they are already eating there?
- How might the reliability and validity of this scale be measured?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
